Central Park

  • Branding
  • Wayfinding
  • Website



Henderson Park

Central Park is an award-winning commercial and residential development distinguished by world-class architecture, a commitment to sustainability and a unique community programme: Live Work Grow.

Central Park has become a major residential and employment hub that continues to grow. With a total working and living population of 8,000, a substantial investment was made to create surroundings that encourage interaction amongst residents and employees in the Park. The aim of our branding work is to help transform the Park’s professional work environment into a warm and welcoming community. This has been achieved through consistent branding, sculpture, landscaping, seating, signage, to form an environment for events in the open spaces.

Signage & Wayfinding

Easily understood and visually attractive signage has added to the sense of place. The design intention for the entrance and approach signage aims to signify, in a clear and ambitious way, the boundaries of Central Park. The materials we proposed were selected not only for their quality and durability, but to complement the materials that already exist in the Central Park palette. A selection of contrasting bronze finishes were used alongside granite and backlit glass.