Millennium Park is an integrated business park comprising office, enterprise, residential, leisure and retail uses. Located just off the M7, it is in a ‘sweet spot’ within easy reach of Dublin City Centre and the rest of the country.
The concept for the brand identity is inspired by the Kingfisher, a bird that commonly resides close to streams, rivers and canals in Ireland. Millennium Park is right next to the Grand Canal connecting it directly to Dublin. Traditionally the Kingfisher represents peace, prosperity and the promise of abundance. The bird symbol was designed to be easily recognisable as a Kingfisher while still working well as a stylised, dynamic and contemporary logo, with a visually striking colour palette.