VideoElephant curate the world’s largest premium video library, connecting service, technology and content to businesses, in any format, for any screen.
VideoElephant approached Cream in 2022 to conduct a global refresh of their brand. From relatively small beginnings the Irish company grew within 10 years into a massive content aggregator with offices in Dublin and New York, content partners such as Bloomberg, Fox, Al Jazeera and Reuters as well as being channel providers themselves via the VideoElephant TV platform. A brand refresh and modernisation was needed in order to reflect the magnitude and excellence of the business and to organise the hierarchy of its various sub-brands.
